According to the latest survey by Bloomberg News, 87% of U.S. Tesla owners said they would buy Tesla vehicles again, demonstrating the strong user loyalty of the Tesla brand. By comparison, Lexus and Toyota owners have brand loyalty rates of 68% and 54% respectively.
The survey interviewed 1,000 U.S. adults who plan to buy or lease a new car in the next year, with a sample that was nationally representative by geography and gender.
The survey results show that the U.S. electric vehicle market is continuing to heat up, with U.S. battery electric vehicle (BEV) penetration expected to reach 25% by 2030. Although charging infrastructure and overall affordability remain challenges, electric vehicles are gaining traction in the U.S. market.
The survey shows that 42% of respondents are considering a pure electric vehicle as their next car and 23% are considering a hybrid electric vehicle, while the current U.S. HEV market penetration is only 7%.
IT House noted that the survey also showed that existing electric vehicle owners have shown extremely high loyalty to their cars. 93% of electric car owners would stick with an electric car when buying their next car, compared to only 34% of owners of gas-powered cars who would consider switching to an electric car.
Steve Man, global head of automotive and industrial market research at Bloomberg Intelligence and lead author of the report, said: "The plethora of affordable electric vehicle models Tesla, General Motors and Stellantis plan to launch by 2026 may attract more mass-market buyers. home. Nonetheless, issues such as insufficient charging networks, range anxiety and long waiting times for charging are still the biggest concerns for all car buyers, and the electric vehicle market needs further development to mature."